Wednesday, July 23, 2008

Visible Technologies In Strategic Partnership

Seattle-based Visible Technologies, a publisher of social media-monitoring and engagement applications, revealed Tuesday that it has established a strategic alliance with Alt., a Web-focused, full-service independent marketing agency. According to Visible, Alt. will offer Visible's social media management software platform, TruCast, to Alt.'s clients. Visible's TruCast product is used to monitor social media like blogs, and online forums, with a focus on mentions of specific products and brands. Founded in January 2008, Alt. maintains offices in the San Francisco Bay Area and Seattle. Visible Technologies is venture backed by Ignition Partners and WPP.