Tuesday, July 15, 2008

WebTrends Links Analytics To CMS Software

Portland, Oregon-based WebTrends said Tuesday that it has partnered with SDL Tridion, a developer of web content management software, on a solution which adds analytics to SDL Tridion's content management system. According to WebTrends, its new WebTrends Enabler software is targeted at letting marketers continuously improve the experience for their web site visitors. The software plug-in for SDL Tridion allows marketers to drag-and-drop analytics WebTrends tracking tags onto pages and templates easily for generating web analytics reports.