Tuesday, January 29, 2008

Talisma In Analytics Deal

Bellevue-based Talisma has inked a deal with ClickFox, a provider of customer analytics software and services, the firm said today. financial terms of the deal were not disclosed, however Talisma said that the two companies will provide a solution that integrates Talisma' CIM Suite and ClickFox's CBI software. According to the firms, the integration will help companies see what customers actually do and why on their web sites. The effort is expected to help online sales conversion rates and sales efforts for their customers.