Wednesday, August 29, 2007

WebTrends Signs ShopVogue.TV

Portland, Oregon-based WebTrends Inc., a provider of web analytics and marketing intelligence services, reported Wednesday that ShopVogue.TV has deployed WebTrends' recently released Marketing Lab 2. ShopVogue.TV is a broadband Internet channel that offers interactive luxury shopping and streaming videos of merchandise. WebTrends said ShopVogue.TV will use Marketing Lab 2 to measure and interpret customer interaction by tracking site activity and user behavior. Financial terms of the deal were not disclosed. WebTrends is a developer of web analytics software used for tracking Internet visitors.