Wednesday, January 26, 2011

BlueKai Buys TrackSimple

Seattle-based BlueKai announced today that it has acquired fellow Seattle firm TrackSimple, a provider of reporting, analysis and prediction services to media companies. Financial terms of the buy were not disclosed. BlueKai said it would use the acquisition to launch a new campaign performance dashboard and analytics platform. A regulatory filing earlier this week indicated BlueKai had issued $6.7M in stock related to the acquisition. TrackSimple was backed by Ignition Partners, and had raised $2.5M back in 2008; it's unclear if the firm had raised further funding.