Tuesday, December 16, 2008

BlueKai Raises $10.5M

Seattle-bsed BlueKai said today that it has closed on $10.5M in a Series B funding round, for the firm's services for collecting consumer shopping information on the Internet. According to BlueKai, the round was led by Battery Ventures, and also included Redpoint Ventures. Satya Patel of Battery joins the firm's board as part of the funding. BlueKai said the funding will go towards expanded client support services and to further develop its products. BlueKai provides services used by marketers to collect anonymous shopping and behavior information for better targeting Internet advertising. More information »