Thursday, July 28, 2016

TUNE Signs Baidu

Seattle-based mobile marketing software developer TUNE said today that it has signed up Chinese search engine operator Baidu as a customer, to help Baidu manage its in-house, performance marketing program. Financial impact of the win was not announced. According to TUNE, Baidu is using its HasOffers platform. TUNE, led by Peter Hamilton, develops software used by sites to track their affiliate marketing efforts. TUNE is venture backed by Icon Ventures, Accel, and Performance Equity Management (PEM).