Friday, June 24, 2016

Trulia Turns To MC Hammer For Ad Campaign

It's "Hammertime" over at Trulia, the online real estate site which is owned by Zillow, in what might be one of the most unique campaigns to come out of the online real estate market recently. According to Trulia, it has teamed up with hip hop's MC Hammer, on a new effort which lets consumers visiting the site create their own "home-searching anthem", giving those visitors their own, custom hip hop song and music video performed by MC Hamer. Trulia said the new campaign lets users answer six questions on what kind of amenities they are looking for in a new home and neighborhood, and get their very own rap video featuring none other than MC Hammer.