Tuesday, March 18, 2014

Trulia Spending $45M In Marketing Campaign

Real estate site Trulia, which operates an online marketplace for home buyers, sellers, and renters--and has Seattle operations and an office here--said Monday that it is planning on spending $45M, to launch its first, national marketing campaign. Trulia said the campaign, called the "Moment of Trulia", will include TV, radio, outdoor, online, and mobile ads, and is targeted at women aged 25 to 44. The company said it hopes to drive downloads of its mobile app through the effort. Trulia's move follows a big advertising campaign run by Zillow last year, when it launched a similar push for consumers. Trulia bolstered its Seattle last year when it bought Market Leader.