Friday, November 13, 2015

Moz Rolls Out New Local Search Analytics Offering

Seattle-based Moz has rolled out a new feature of its Moz Local software on Thursday, saying it has launched a beta of Moz Local Search Insights, a new tool for helping companies understand their local search presence. The new tool helps gather information about traffic from web, mobile, and other sources, to help brock and mortar business better understand where their online traffic is coming from. The new tool breaks down online traffic and shows traffic from desktops, mobile platforms, tablets, and even splits that data into specific device types, which local directories are driving those visits, and more.