Tuesday, March 25, 2014

Expedia Swizzles Design To Cater To Mobile Travelers

In a move to adapt to a world which is increasingly more on their mobile phone than on their desktop, Bellevue, Washington-based online travel site Expedia said today that it has rolled out a homepage design specifically focused on responding to the needs of mobile travelers. The company said the responsive design is its most significant redesign since 2002, and features a simpler, more streamlined layout and other features to make it easier for both mobile device and desktop users to use the service. The company said its optimization helps pages load nearly twice as fast as before, and also dramatically reduces clicks required to go from homepage to booking.