Tuesday, March 4, 2014

Nike Backs Predictive Analytics Software Provider Reflektion

Portland-based NIKE has made an investment in a developer of a predictive analytics software platform, aimed at retailers and brands. According to San Francisco-based Reflektion, it raised $8M in a Series B funding, which came from Intel Capital, NIKE, and some private investors. Reflektion develops software-as-a-service to help e-commerce retailers and brands figure out--in real time-what each customer is likely to buy next. That data is used to help drive sales and further customer engagement, via real-time recommendations, search, discounting, and more. More information »