Thursday, March 17, 2016

NIKE Unveils E-Commerce App, Nike Plus

Portland-based NIKE has rolled out a brand new app, which the company says will help provide both on-demand coaching and a "personal store" for its customers. According to Nike, the new app--which will be available in June--will provide a personal feed of recommended products "tailored to you", and provide coaching that adapts to a user's performance and schedule. Nike called the new Nike+ app an "all-access pass for athletes to reach their potential". Screenshots of the app released by Nike show the app focuses heavily on personalized product recommendations for Nike customers.