Tuesday, January 21, 2014

ShopIgniter Finds $1.5M More

Portland-based ShopIgniter, the social marketing software developer headed by Matt Compton, has raised $1.5M in a new funding round. The funding came from Madrona Venture Group and Trinity Ventures, both of which are existing investors in the company. ShopIgniter provides a social marketing platform aimed at helping brands and agencies to promote social campaigns; the company originally had focused on social ecommerce software. The funding was first disclosed in a regulatory filing from the company, which indicates the round is most likely a convertible debt funding. More information »