Tuesday, August 20, 2013

Rentrak Acquires iTVX

Portland-based Rentrak, which provides viewer measurement for the advertising, movie, and television industry, has acquired iTVX, a provider of branded entertainment measurement services for the TV, movie, internet, and social media areas. Financial terms of the acquisition were not announced. Rentrak said that iTVX counts such customers as Chrysler, Nissan, Toyota, Pepsi, Subway and Telemundo.