Wednesday, May 29, 2013

SEOmoz: Just Call Us Moz

Seattle-based SEOmoz, the developer of Internet search engine optimization, marketing, and analysis tools, is now just Moz, after a big rebranding today. According to Rand Fishkin, the firm's CEO and founder, the new name comes as the firm now has a large stable of products which aren't search engine related--including products like Fresh Web Explorer, FollowerWonk, GetListed, and Moz Analytics. Fishkin originally picked SEOmoz as the name of his personal blog, to share information on SEO. Fishkin said that "SEO is bigger than just SEO" and that the name change comes as the firm is no longer purely an SEO software company.