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Amazon To Shut Down Endless.com

Amazon.com is shutting down its fashion site, Endless, and will be making the site a part of its main fashion site at Amazon.com/Fashion, the company told users visits Endless.com Tuesday evening. On a notice posted to users, Amazon said that endless.com will become part of its fashion pages on September 27th, and will continue to offer up shoes, handbags, jewelry, and watches. Amazon did not say why it is shutting down the Endless.com brand, which it launched back in January of 2007 to exclusively sell shoes and handbags. Amazon originally opened up the site to create a new, separate brand focused on just handbags and shoes.


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