Thursday, July 12, 2012

Appature Gets $6.1M

Seattle-based Appature, the developer of software for managing sales and marketing, has raised $6.1M in a new funding round, from Ignition Partners and Madrona Venture Group. The company, which is led by Kabir Shahani, develops software which helps manage marketing campaigns, tie marketing efforts to sales, and help companies understand their customers better. Both Ignition and Madrona are prior investors in the firm, having initially invested in the company back in 2009. More information »