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Bag Borrow or Steal Gets Funding, Drops Avelle Name

Seattle-based luxury handbag rental site Bag Borrow or Steal said yesterday that it has scored a new round of financing, worth $4M. The firm--which said it is changing its name from Avelle back to its original company name--said that the new round came from investors Kuwait Holding Company and the Atelier Fund. The firm said it switched back to Bag Borrow or Steal because its customers never stopped calling it by that name. More information »


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