Monday, April 11, 2011

BigDoor Adds New Cost Per Quest Ads

Seattle-based BigDoor, the developer of "gamification" software for websites, said it has added a new performance marketing product aimed at brand engagement. The firm said it has created a "cost per quest" (CPQ) ad format, which is aimed at providing advertisers with a new performance based ad format tied to user engagement. The new ad format is similar to the industry's cost per engagement metrics, with the new cost-per-quest (CPQ) tied to a customer's completing a series of social tasks for a brand. BigDoor's software API is used to add "gamification" features to web sites, those badges and awards users receive for completing tasks and using a web site. BigDoor is headed by Keith Smith, and is venture backed by the Foundry Group.