Tuesday, March 29, 2011

Hipcricket Wins American Cancer Society

Kirkland-based Hipcricket, the provider of mobile marketing and advertising software, said today that it has been named the mobile agency of record for the American Cancer Society. Hipcricket said its marketing software platform will be used to reach participants, volunteers, and donors for the ACS. Financial impact of the win was not disclosed. Hipcricket said the firm's platform will be used by the American Caner Society's Relay for Life group, which allows volunteers to organize local events to raise money for cancer research.