Tuesday, October 26, 2010

Mpire Ties With ZEDO

Seattle-based Mpire, a provider of advertising verification and optimization technology, and ZEDO, a provider of ad serving services, are announcing today that ZEDO will resell Mpire's AdXpose analytics tool to its network of publishers. ZEDO, which said it has a network of more than 1,000 publishers, said the deal will allow its customers to verify, measure, and block advertising within its user interface, giving those publishers better control and understanding of data on their sites. Financial details of the resale deal were not disclosed. Mpire is venture backed by Draper Fisher Jurvetson and Ignition Partners.