Wednesday, September 22, 2010

AdReady Updates Ad Platform

Seattle-based AdReady, the advertising technology firm headed by Karl Siebrecht, said today that it has released a new version of the firm's display advertising platform. The firm said the new software includes such features as algorithmic media planning, automated bidding, multi-campaign management, along with other updates. AdReady said the changes to the platform are aimed at helping its agencies and advertisers to drive better ROI more quickly. AdReady is venture backed by Bain Capital, Khosla Ventures, and Madrona Venture Group.