Thursday, June 3, 2010

Hipcricket Updates Mobile Advertising Product

Kirkland-based Hipcricket, a provider of mobile marketing and advertising, said today that it has upgraded its cloud-based mobile marketing and advertising platform, HIP. The firm said that it has enhanced the analytics capability in the product, integrated the product with customer relationship management (CRM) toools and marketing resource management systems, and added hyper-local targeting capability to the product. Hipcricket's product is used to drive SMS and mobile web campaigns, display advertising, and other SMS marketing efforts. The firm said its product is being used by such companies as Macy's, Nestle, KFC, HBO, and Clear Channel.