Tuesday, March 2, 2010

Pelago Links With Rock History

Seattle-based Pelago, the venture backed firm behind the Whrrl mobile social networking software, has inked a partnership with the Seattle's Experience Music Project (EMP) and The Max's Kansas City Company, to add information about rock music artists, locations, and events into the service. Pelago said it is adding rock "stories"--detailed information about events and locations--into its service, tied to over 100 places in six cities around the nation. Financial details of the partnership were not disclosed. Pelago is backed by Kleiner Perkins Caufield & Byers, Bezos Expeditions, T-Venture, Trilogy Equity Partners and Reliance Technology Ventures