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Big Fish Boosts Affiliate Efforts

Seattle-based Big Fish Games said Wednesday that the firm is hoping to attract new affiliates for the firm, with an offer to give 70 percent of the net revenue received from game sales from referrals. According to Big Fish, its new Big Fish Games Affiliate Program will pay businesses, entrepreneurs, bloggers, or others a portion of all sales generated from a customer for a full year. The new program replaces an existing, affiliate program run by the company. Among changes to the program, the firm said it would pay the last affiliate to refer a customer--not the first affiliate.


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