Friday, October 16, 2009

Pelago Ties With Social Media Firm

Seattle-based Pelago, the firm behind the Whrrl mobile social networking application, said Friday that it has inked an exclusive partnership with social media firm Collective Bias. The firm said the deal calls for its to product a co-branded, mobile shopping product for Collective Bias' clients, which include Hershey, Smart & Final, Colgate, ELF Cosmetics, Genesis Today, and others. The application--based on Whrrl--will offer in-store promotions, coupons, and discounts on their iPhone. Financial details of the deal were not disclosed.