Wednesday, January 30, 2008

WSJ Taps Microsoft For Contextual Ads

Redmond-based Microsoft said Tuesday afternoon that the Wall Street Journal Digital Network has selected the firm as the exclusive, third-party provider of contextual and paid search advertising for its network of sites. Financial impact of the deal was not disclosed. The sites include the WSJ's online edition, Barrons.com, MarketWatch.com, AllThingsD.com, and other sites. According to Microsoft the addition of the WSJ adds 20 million unique visitors per month to its network. The WSJ will start running Microsoft ads in February.