Wednesday, May 30, 2007

Intelligent Results Unveils Updated Analytics Platform

Intelligent Results Inc., a developer of customer analytics and decision management software, announced Tuesday that it has launched the latest version of its analytics platform. Called PREDIGY 5.0, Intelligent Results said the updated software contains several innovations based on customer and partner needs, including better data mining and automated market segmentation tools. The software now supports the entire customer lifecycle and is also available to customers in the utilities, telecom and specialty retail sectors. The software is used by companies for decision support and customer segmentation and marketing. Headquartered in Bellevue, Wash., Intelligent Results is a subsidiary of e-commerce and payment-processing giant First Data Corp.