Friday, April 13, 2007

WhitePages.com Taps Omniture For SEM

Seattle-based WhitePages.com, a provider of online consumer white pages services, has selected Omniture, a provider of web optimization software, as part of its search engine marketing activities. Omniture said Friday that WhitePages.com will use its products for managing its keyword advertising. WhitePages.com operates a number of web sites used by consumers to find contact information and phone listings.