Monday, June 5, 2017

Placed Acquired By Snapchat

Seattle-based Placed, a developer of location-based analytics software, has been acquired by Snap Inc., the parent firm of Snapchat, Placed announced on Monday afternoon. Financial terms of the acquisition were not announced, however, reports say the deal was worth more than $200M. Placed was led by David Shim. Placed was venture backed by Two Sigma Ventures, and Madrona Venture Group. Placed was originally known as Sewichi, when it was founded in 2011.