Thursday, July 16, 2015

Amazon: Prime Day Better Than Black Friday

Seattle-based Amazon.com said today that its big Prime Day sales event--essentially, a holiday it cooked up for itself to boost summer sales--exceeded sales of the traditional, Black Friday holiday shopping day. Amazon.com said that it sold more units on Prime Day than its biggest Black Friday, with customers ordering 34.4 million items. Plus, Amazon.com said the push resulted in more new members trying its Prime service than any other single day in its history. Amazon said it now plans to make "Prime Day" an annual event for the company.