Wednesday, January 22, 2014

Cobalt Links With Edmunds.com

Seattle-based Cobalt, the provider of Internet technology to the car dealership market, said this week that it has linked with online car shopping site Edmudns.com in a strategic partnership. Cobalt--which was acquired by ADP in 2010--offers up online advertising, search marketing, websites, mobile support, and more to car dealers to help them bolster automotive sales. According to the two, the deal will help offer up insights into auto shopper and consumer behavior to the auto industry. Financial details of the link were not announced. Cobalt was acquired by ADP Dealer Services in 2010 in a deal which was worth over $400M at the time.