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iSpot.tv Finds $5M For TV Tracking

Bellevue-based iSpot.tv, which provides a competitive benchmarking service that analyzes television commercials for ad agencies and broadcasters, has raised $5M in a Series A funding. The funding came from Madrona Venture Group and TL Ventures. The startup is led by Sean Muller, who had previously been Chief Technology Officer at Demand Media.


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