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EveryMove Dangles $300,000 To Charities To Help Your Workout Goals

Seattle-based EveryMove, the fitness and health tracking startup headed by Marcelo Calbucci and Russell Benaroya, has ramped up its programs, saying that it is launching multiple campaigns to help individuals earn up to $300,000 to local charities. The company--whose tools help individuals become more active by dangling rewards and offering up contests sponsored by employers and health plans--said that health plans are giving users the opportunity rause up to $300,000 for hitting certain goals with their individual fitness activity. EveryMove's service lets users track their fitness, workouts, and other activity in exchange for a variety of rewards, all to help encourage a healthy lifestyle.


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