Wednesday, August 14, 2013

Context Relevant Connects To Adobe Marketing Cloud

Seattle-based Context Relevant, the Madrona-backed developer of predictive analytics software, has tied its software into Adobe Marketing Cloud. Context Relevant said that it has created a behavioral analytics library for Adobe Marketing Cloud, the Adobe software which was previously known as SiteCatalyst and Omniture. Context Relevant said its library uses machine learning to help generate marketing forecasts and recommendations for website owners, helping them retain site visitors. Pricing on the new library was not announced. COntext Relevant is headed by Stephen Purpura; the company just raised $7M in funding last month.