Thursday, March 7, 2013

EveryMove Ties With MyFitnessPal

Seattle-based health tracking startup EveryMove, the startup headed by Marcelo Calbucci and Russell Benaroya, has connected its service to MyFitnessPal, a fitness and nutrition tracking service, the company said Wednesday. EveryMove said that the link allows users of MyFitnessPal to directly connect their accounts to EveryMove, so that users can earn points towards rewards for their healthy lifestyle. EveryMove develops a service which helps people earn rewards from local merchants for staying active, and accomplishing certain activities. EveryMove is one of the startups out of Seattle TechStars; the company is backed by Premera Blue Cross, Blue Cross and Blue Shield of Nebraska, BlueCross BlueShield Venture Partners, along with others.