Friday, August 17, 2012

Zillow Competitor Trulia Files For IPO

Trulia, the home search engine site which competes head to head with Seattle's Zillow, has filed for an IPO, saying that it is looking to raise up to $75.0M in a public offering. The firm said it intends to apply to list its common stock on the New York Stock Exchange under the symbol TRLA. The firm's IPO is being underwritten by J.P. Morgan, Deutsche Bank Securities, RBC Capital Markets, Needham & Company, and William Blair. In its IPO filing, Trulia identified Zillow as one of its primary competitors, and throughout its materials consistently compared its online traffic and users to that of Zillow.