Wednesday, August 1, 2012

Zillow, Bob Vila Launch Sweepstakes

Seattle-based Zillow is ramping up its collaboration with home improvement guru Bob Vila, telling its users Wednesday that it is launching a $10,000 sweepstakes centered around Bob Vila. The real estate site said its Bob Vila in the Summer Home Sweepstakes runs through the end of the month, and will award $10,00 in cash plus a personal consultation with Vila, in exchange for a "Like" on Zillow's Facebook page. Zillow inked a deal with Vila in May to add home improvement content to Zillow's site. Bob Vila is well known for his show This Old House.