Tuesday, January 25, 2011

ShopIgniter Wins Trail Blazers

Portland-based ShopIgniter, the online social ecommerce firm backed by Madrona Ventures, said today that the Portland Trail Blazers are using the firm's technology to power a Facebook Store and for social promotions. Financial details of the win were not disclosed. According to ShopIgniter, the Trail Blazers will use the firm's technology to drive loyalty programs, promote limited time sales, move ticket inventory, increase fan base and engage with fans. ShopIgniter, which is headed by Matt Compton, develops software used by companies to promote their brands on Facebook and other sites, as well as run promotions and e-commerce efforts.