Monday, January 24, 2011

Bing, ESPN In Super Bowl Effort

Microsoft said today that its search engine, Bing.com, is in a Super Bowl promo with ESPN. ESPN and Bing said they will provide a special series "I Am a World Champion" highlighting championship quarterbacks and "decisive moments" in life and football on Super Bowl weekend. Financial details of the effort were not disclosed. The two said the special series will highlight the 28 men who have led Super Bowl victories, including Terry Bradshaw, Joe Montana, Doug Williams, and Kurt Warner. The new "I Am a World Champion" presented by Bing launches today.