Tuesday, July 27, 2010

Marchex Adds Telemarketing Blocker

Seattle-based Marchex said today that it has added a new product feature to block calls by telemarketers. Marchex, which said the feature is now standard on its call tracking numbers, said the feature will help customers only pay for calls by actual customers, and uses a list of known telemarketers to prevent those calls. Marchex provides both online and pay-per-call advertising and marketing products, where businesses pay for the calls received from the firm's marketing efforts. The firm said the move comes due to the shift of telemarketers to calling businesses, who are not covered by the federal Do Not Call Registry.