Tuesday, May 11, 2010

Optify Updates Lead Generation Software

Seattle-based Optify said this morning that it has rolled out a new version of its online, lead generation software for business. According to the firm, the tools include new reporting capabilities, multiple domain support, links with Salesforce.com, and integration with partner ExactTarget. Optify, which is headed by Brian Goffman, counts AdReady, LexisNexis, Microsoft, Marchex, SchemaLogic, Sonosite and Ubermind as customers. The firm's software ties search engine optimization (SEO) with lead tracking and management.