Tuesday, December 8, 2009

MSN Partners On Lifestyle Site

MSN is in a partnership with BermanBraun Interactive and Hachette Filipacchi Media, the publisher of ELLE, Women's Decor, and ELLE DECOR, on a new women's lifestyle-focused site on MSN. According to the firms, they will launch a new web site--distributed through MSN Lifestyle--which will focus on style, beauty, relationships, and home decor. The firms said the site will be similar to Berman Braun's and MSN's Wonderwall.com celebrity online news site. Financial details of the partnerships were not disclosed. MSN said the new site targets the adult female audience, ages 25-49.