Friday, November 13, 2009

Mpire Bolsters Board, Execs

Seattle-based Mpire, which provides online ad optimization technology, said Thursday that it has appointed Will Hodgman, Executive Vice President of International Operations at comScore, to its board of directors, as well as hiring a number of sales executives. Hodgman was founder of M:Metrics, had served at Sightward, and also served at Nielsen/NetRatings and Jupiter Media Metrix. He also founded AdRevelance. In the sales area, Mpire said it has added Sandy Streim as Vice President of East Coast Sales, and Andy Terentjev as Vice President of Business Development. Streim has served at United Online and Hearst, and Terentjev at Real Networks.