Thursday, March 26, 2009

PlayNetwork to Develop Mobile Campaigns

Integrated media and marketing services firm PlayNetwork revealed Thursday that it has "gone mobile." Specifically, the Redmond, Wash.-based firm said it will develop campaign-based marketing solutions that target mobile customers. PlayNetwork explained that the offerings will include short message service (SMS) campaigns, branded music and video content delivery, Web front ends and custom campaign development. PlayNetwork noted that, by combining its expertise in digital signage, music, messaging and entertainment media with mobile delivery methods, advertisers will be able to reach consumers immediately and more effectively. PlayNetwork did not specify when it expects its mobile marketing solutions to be available.