Monday, October 27, 2008

SinglePoint Rolls Out Ad Marketplace

Bellevue, Washington-based SinglePoint is targeting advertisers with a new marketplace for real-time, mobile advertising. According to SinglePoint, its new offering--SingleBrand Ad Marketplace--allows advertiser and brands to buy ads, submit creative, and monitor advertising campaigns for SMS and MMS. The inventory for the mobile advertising comes from CBS Corp, NBC Universal, Viacom, and others. SinglePoint is venture backed by Ignition Partners, Intel Capital, Madrona Venture Group, Northwest Venture Associates, Rally Capital LLC, and SeaPoint Ventures.