Wednesday, April 30, 2008

Marchex Signs Mobile Advertising Firms

Seattle-based Marchex said Wednesday that it has entered into agreements to provide advertising services to three mobile advertising providers--AdMob, Ringleader Digital, and 4INFO. Financial impact of the deals were not disclosed. Marchex said its VoiceStar subsidiary will deliver call tracking services to the companies. Marchex tracks call responses to advertisements, and reports that to its mobile advertising providers. The firm also said it will provide pay-per-phone call services to AdMob.