Monday, March 31, 2008

Chockstone Debuts Purchase-Tracking App

Loyalty marketing firm Chockstone Inc. revealed Monday that it has unveiled a new loyalty identification program called SingleSwipe. The program, Chockstone explained, allows vendors and merchants to connect their loyalty programs with a customer's credit or debit card. Chockstone said that SingleSwipe is compatible with any branded card, including American Express, Discover, MasterCard and VISA. Once activated, the program tracks consumer preferences and purchase histories while providing savings and promotional offers catered to each customer. Chockstone is a provider of stored value and loyalty programs for retailers, and is headquartered in Portland, Ore.