Friday, September 28, 2007

Widemile Scores $4M

Seattle-based Widemile said this moring that it has raised $4M in a convertible debt financing round. The firm, which provides multivariate testing and A/B testing for web sites and online marketers, said the funding came from its existing investors, company management, and industry insiders. Specific investors in the firm were not named. Widemile provides services used by companies to test the response and effectiveness of web pages. Robert Bergquist, the firm's President, was also named CEO of the firm in conjunction with the debt round.